The Energy of Persuasion: How We’re Bought and Sold Evaluations

2 Responses to The Energy of Persuasion: How We’re Bought and Sold Evaluations

1. Victor Wiewiorowski says:

   August 1, 2011 at 5:01 pm

   11 of 11 people found the following review helpful:

   Good intro to psychology of persuation, NOT a guide book on how to persuade., January 12, 2006

   By Victor Wiewiorowski (Tokyo Japan) –
     

   This review is from: The Power of Persuasion: How We’re Bought and Sold (Hardcover)

   A very intersting introduction to the psychology of persuation, how everything from car salesman, education, religion, through to cults manipulate their victims. The book has certainly made me curious to find out more about the subject and I intend to read guidebooks on how to apply these principles in everyday life. In other words this is an intro to the psychology, but not a guide on how to apply it. For example the book talks in general terms about the process that car dealerships design for persuading a customer to commit to a sale, but gives not enough detail to how to design such a sales process.

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2. Wei Ho "weiho72" says:

   August 1, 2011 at 5:09 pm

   16 of 18 people found the following review helpful:

   Don’t be a sucker again!, July 23, 2004

   By Wei Ho “weiho72″ (San Gabriel, California USA) –
     

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   This review is from: The Power of Persuasion: How We’re Bought and Sold (Hardcover)

   This should be a book that every consumer should read. What I find very interesting was that many of the techniques employed by sales people or con artist that was used on me was discribed step by step in this book. Though I didn’t fall for them back then, it was eye opening to see ‘their’ textbook on persuading you. Most of the information and studies in this book are quite old. But nonetheless it is still revelant today. This most fascinating part for me was how retail stores and supermarkets showcases their merchandise. Or how simply by putting a more expensive item next to the cheaper item will generate more sales on the cheaper item. Sounds simple, but it isn’t, that is why companies spend so much money on marketing and research. More rational people will generally not fall for tricks illustrated in this book. But unfortunately, these tricks do work because there are enough irrational people out there that are susceptible to them.

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