In a persuasion speech what is the method of changing peoples values, attitudes, beliefs and behaviors?

Query by Amber: In a persuasion speech what is the process of altering peoples values, attitudes, beliefs and behaviors?
Persuasion is the method of changing people’s values, attitudes, beliefs, and behaviors. Explain the value of the word “process” to this definition.
If everyone could aid that would be excellent!!

Ideal solution:

Solution by DrIG
Method is the way in which you go about trying to change a individual or a groups values, attitudes, beliefs and behaviors./

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