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291 of 302 people found the following review helpful:
simply a rewrite of the Psychology of Persuasion, December 1, 2007
By David Relyea (Glendale, CA) –
This review is from: Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
This book, although well written and well laid out, is simply a rehash of Hogan’s earlier book, “The Psychology of Persuasion”. This book introduces literally nothing new, simply reorganizing the material. If you own the Psychology of Persuasion, do not purchase this book. Otherwise, definitely buy one or the other. (As an aside, I find it amusing that Hogan and his publisher believe the key to sales to be re-introducing the same material in different works, rather than creating “new editions”. They may be right, but as someone who almost bought two “identical” books, it’s a little annoying!)
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104 of 108 people found the following review helpful:
how to sell, January 9, 2007
By Officer Ben (Minnesota) –
This review is from: Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
I was thinking that this book was going to be a little more about getting compliance out of individuals, along the lines of verbal judo. However, I found the book to be mostly about sales, and most concepts related to salesmen. Some of the concepts could be applied to getting compliance out of non-compliant individuals, but it seemed like the main focus was how to sell a product.
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